Functional drinks skyrocket
More conscious consumer behavior and certainly the corona pandemic have ensured that functional drinks are experiencing an enormous upswing.
The term functional drink is not exactly defined, but in general any drink that brings along other physiological benefits in addition to enjoyment belongs in this category . Additional benefits can be, for example, the supply of vitamins and minerals, strengthening the immune system or regeneration after sport. But products for conscious relaxation or products to promote hydration are also currently selling like hot cakes. The liquid concepts range from juices, lemonades, shots and low-calorie soft drinks to highly concentrated syrups.
“At IPRONA, we are experts in ingredients for food supplements which predestined us to get involved in functional drinks at an early age even before the big trend started. Since then, our market share grew enormously and we did various projects with several amazingly positioned brands on the market”, said Senior Director, Stefan Schwanzer.
Indeed, in 2022, consumers have a growing thirst for functional beverages. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and, according to researchandmarket.com, is projected to grow at a compound annual growth rate of 10.49%, reaching $198.1 billion by 2026.
Functional beverages marketed to highlight supposed health benefits have risen in prominence recently, with the category’s sales increasing by almost 16% between November 2020 and November 2021, according to data firm Spins, as consumers take their health and wellness as seriously as ever.
Stefan Schwanzer offers advice to growing functional beverage brands: “We are enthusiastic to accompany companies in that product category and support them with our expertise and experience.” The development team at IPRONA AG, which has already launched a large number of functional beverage concepts, has filled the recipe drawer with innovative product ideas.
If you are also interested in individual product development or want to implement one of our ready-made product concepts, please do not hesitate to contact us. Our sales team will be happy to discuss the market potential of your product idea with you.