YOUR PARTNER FOR

FOOD, BEVERAGE,

NUTRITION & HEALTH

IPRONA - The Fruit Company

Presi dalla frutta dal 1981...

...e ne siamo innamorati come se fosse il primo giorno.

Negli oltre quarant'anni di storia della nostra azienda di strada ne abbiamo fatta molta. Abbiamo sviluppato nuove tecnologie, creato prodotti innovativi e incrementato le nostre attività commerciali in tutto il mondo per poter continuamente offrire ai nostri clienti la garanzia di una qualità superiore e un ampio assortimento di prodotti.

Questo ci rende partner di prima scelta nell'ambito di food, beverage, nutrition e health.

La nostra gamma di prodotti comprende

  • concentrati di bacche, agrumi e frutti tropicali a infusi e coloranti alimentari
  • estratti polifenolici funzionali
  • basi per bevande su misura delle esigenze del cliente.

LATEST NEWS

FUNCTIONAL DRINKS SKYROCKET

More conscious consumer behavior and certainly the corona pandemic have ensured that functional drinks are experiencing an enormous upswing.

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The term functional drink is not exactly defined, but in general any drink that brings along other physiological benefits in addition to enjoyment belongs in this category . Additional benefits can be, for example, the supply of vitamins and minerals, strengthening the immune system or regeneration after sport. But products for conscious relaxation or products to promote hydration are also currently selling like hot cakes. The liquid concepts range from juices, lemonades, shots and low-calorie soft drinks to highly concentrated syrups.

“At IPRONA, we are experts in ingredients for food supplements which predestined us to get involved in functional drinks at an early age even before the big trend started. Since then, our market share grew enormously and we did various projects with several amazingly positioned brands on the market”, said Senior Director, Stefan Schwanzer.

Indeed, in 2022, consumers have a growing thirst for functional beverages. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and, according to researchandmarket.com, is projected to grow at a compound annual growth rate of 10.49%, reaching $198.1 billion by 2026.

Functional beverages marketed to highlight supposed health benefits have risen in prominence recently, with the category’s sales increasing by almost 16% between November 2020 and November 2021, according to data firm Spins, as consumers take their health and wellness as seriously as ever.

Stefan Schwanzer offers advice to growing functional beverage brands: “We are enthusiastic to accompany companies in that product category and support them with our expertise and experience.” The development team at IPRONA AG, which has already launched a large number of functional beverage concepts, has filled the recipe drawer with innovative product ideas.

If you are also interested in individual product development or want to implement one of our ready-made product concepts, please do not hesitate to contact us. Our sales team will be happy to discuss the market potential of your product idea with you.

Source: https://foodinstitute.com/focus/functional-beverage-market-percolating/#:~:text=In%202022%2C%20consumers%20have%20a,reaching%20%24198.1%20billion%20by%20202

Functional drinks
skyrocket

Let's grow together

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Webinar about Black Elderberry
and the human gut microbiome

Register here

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We believe
in Science

Gain expertise

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15th World Congress on
Polyphenols Applications

Meet us

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Elderberry Harvest

Watch the video

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Non-GMO status for
entire Craft line

Read more

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Polysaccharides drive potent
immune-modulatory effects

New findings

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Upcoming flu
season 2022

More info

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New patent
for ElderCraft®

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Social reach
monetization

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Trade fairs
2022

Meet us!

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Elderberry Harvest

Watch the video

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IPRONA partners with
Northumbria University

More info!

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Difference between
Concentrates & Extracts

Learn more!

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In vivo study
ElderGut

Get to know more about it!

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Record growth
supplement market

Get informed!

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Trend
Immune beverages

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Clean Label
what consumers want

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Elderflower
products

Click here!

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COVID-19 turbocharges
demand for elderberry

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Cocktails
and Mocktails

Get inspired!

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Elderberry
flowering time

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Advantages & application
of puree concentrates

Good read!

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We proudly present
CurrantCraft®

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All-in-one solution
IPRONA Instant Powders

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Happy Birthday!
40 Years of IPRONA

Thank you!

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Flavouring organic products EU Reg.2018/848

Get informed!

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Media reporting
about CherryCraft®

Unique on the market!

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We proudly present
CherryCraft®

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Trade fairs
2021

Meet us!

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Vertically integrated
supply chain

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Authentication
is key

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Not all elderberries
are the same

Learn more!

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ElderCraft® webinar
on Nutra Ingredients

The key element of your immunity-boosting product

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Fondata nel 1981

a Lana, in Alto Adige, Italia

Successo globale

in oltre 60  Paesi

Sviluppo

di prodotti su misura del cliente

Tecnologie di nuova generazione

 per una lavorazione delicata dei frutti

LA NOSTRA GAMMA DI PRODOTTI

Food & Beverage Ingredients

Beverage Solutions

Health & Nutrition Ingredients

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