YOUR PARTNER FOR

FOOD, BEVERAGE,

NUTRITION & HEALTH

IPRONA - The Fruit Company

In love with fruit since 1981

With 40 years of experience serving a dynamic, international clientele, IPRONA is the peerless supplier of any fruit-specific ingredients you need to take your business to the next level. Thanks to our passion for fruit and zeal for the latest in innovation, we are able to offer a wide array of products including:

  • Berry, citrus and tropical fruit concentrates
  • Nutritional, standardised red berry extracts of European origin
  • Tailormade compound solutions

Our quality is always and unconditionally guaranteed.
That makes us your first-choice partner for food, beverage, nutrition and health.

LATEST NEWS

FUNCTIONAL DRINKS SKYROCKET

More conscious consumer behavior and certainly the corona pandemic have ensured that functional drinks are experiencing an enormous upswing.

more

The term functional drink is not exactly defined, but in general any drink that brings along other physiological benefits in addition to enjoyment belongs in this category . Additional benefits can be, for example, the supply of vitamins and minerals, strengthening the immune system or regeneration after sport. But products for conscious relaxation or products to promote hydration are also currently selling like hot cakes. The liquid concepts range from juices, lemonades, shots and low-calorie soft drinks to highly concentrated syrups.

“At IPRONA, we are experts in ingredients for food supplements which predestined us to get involved in functional drinks at an early age even before the big trend started. Since then, our market share grew enormously and we did various projects with several amazingly positioned brands on the market”, said Senior Director, Stefan Schwanzer.

Indeed, in 2022, consumers have a growing thirst for functional beverages. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and, according to researchandmarket.com, is projected to grow at a compound annual growth rate of 10.49%, reaching $198.1 billion by 2026.

Functional beverages marketed to highlight supposed health benefits have risen in prominence recently, with the category’s sales increasing by almost 16% between November 2020 and November 2021, according to data firm Spins, as consumers take their health and wellness as seriously as ever.

Stefan Schwanzer offers advice to growing functional beverage brands: “We are enthusiastic to accompany companies in that product category and support them with our expertise and experience.” The development team at IPRONA AG, which has already launched a large number of functional beverage concepts, has filled the recipe drawer with innovative product ideas.

If you are also interested in individual product development or want to implement one of our ready-made product concepts, please do not hesitate to contact us. Our sales team will be happy to discuss the market potential of your product idea with you.

Source: https://foodinstitute.com/focus/functional-beverage-market-percolating/#:~:text=In%202022%2C%20consumers%20have%20a,reaching%20%24198.1%20billion%20by%20202

Functional drinks
skyrocket

Let's grow together

more

Webinar about Black Elderberry
and the human gut microbiome

Register here

more

We believe
in Science

Gain expertise

more

15th World Congress on
Polyphenols Applications

Meet us

more

Elderberry Harvest

Watch the video

more

Non-GMO status for
entire Craft line

Read more

more

Polysaccharides drive potent
immune-modulatory effects

New findings

more

Upcoming flu
season 2022

More info

more

New patent
for ElderCraft®

More info

more

Social reach
monetization

Read more!

more

Trade fairs
2022

Meet us!

more

Elderberry Harvest

Watch the video

more

IPRONA partners with
Northumbria University

More info!

more

Difference between
Concentrates & Extracts

Learn more!

more

In vivo study
ElderGut

Get to know more about it!

more

Record growth
supplement market

Get informed!

more

Trend
Immune beverages

Check it out!

more

Clean Label
what consumers want

Learn more!

more

Elderflower
products

Click here!

more

COVID-19 turbocharges
demand for elderberry

More info!

more

Cocktails
and Mocktails

Get inspired!

more

Elderberry
flowering time

View more!

more

Advantages & application
of puree concentrates

Good read!

more

We proudly present
CurrantCraft®

Learn more!

more

All-in-one solution
IPRONA Instant Powders

Check it out!

more

Happy Birthday!
40 Years of IPRONA

Thank you!

more

Flavouring organic products EU Reg.2018/848

Get informed!

more

Media reporting
about CherryCraft®

Unique on the market!

more

We proudly present
CherryCraft®

Learn more!

more

Trade fairs
2021

Meet us!

more

Vertically integrated
supply chain

Learn more!

more

Authentication
is key

Learn more!

more

Not all elderberries
are the same

Learn more!

more

ElderCraft® webinar
on Nutra Ingredients

The key element of your immunity-boosting product

more

Founded in 1981

Lana, South Tyrol, Italy

GLOBAL

Success in over 60 countries

CUSTOMISED

Products developed for specific applications

TRENDSETTING

Technologies for gentle fruit processing

OUR PRODUCT RANGE

Food & Beverage Ingredients

 

MORE

Beverage Solutions

 

MORE

Health & Nutrition Ingredients

 

MORE

lg md sm xs