purCol® – colouring foods for vibrant, stable clean-label solutions.

Natural ingredients. Proven stability. Trusted by brands that aim higher.

Real food. Real ingredients.

100% trust

Colouring foods are the smart answer to the growing demand for natural colours without E-numbers.
They are derived from fruits, vegetables, algae, flowers, or spices and, unlike conventional dyes, retain the flavor and nutrients of their primary material. Coloring foods are therefore declared as food – not as additives. This makes them ideal for clean-label concepts that emphasize transparency, naturalness, and trust.

purCol® colour spectrum – naturally diverse

All shades have been tested for stability and versatility - we have experience and offer added value for new projects.
Our purCol® range offers a broad spectrum of colours designed for different applications and requirements.

purCol® Spirulina Blue

purCol® Papaya Orange

purCol® Elderberry Red

purCol® Blackberry Red

purCol® Lemon Yellow

purCol® Gooseberry Green

purCol® Raspberry Pink

More than just a product

iprona as your development partner

purCol® is part of iprona's vision to develop solutions together with our customers.

We guarantee

Direct sourcing of raw materials & a sustainable supply chain
In-house processing and concentration – ensuring the highest quality from field to final application
State-of-the-art research & development
Application expertise for the perfect colour match
Individual support in labelling, formulation & stability

Whether in confectionery, beverages, dairy, bakery or ice cream

We help you replace colours with colouring foods that are not only visually appealing but also comply with declaration requirements.

purCol® – to make naturalness visible

For brands built on a clean-label strategy.
For those who want to give their products colour.
For product developers searching for natural alternatives to E-numbers.
For companies that value consumer understanding and transparent labelling.
For businesses that care about quality
For strong, lasting customer relationships.