VITAFOODS Barcelona

05.05. - 07.05.26

Booth UWB35

Connect with us!

We produce premium extracts for dietary supplements, functional foods and beverages, with scientifically proven health benefits. Our trademarked Craft product line stands for standardized, functional polyphenol and anthocyanin extracts from black elderberries, blackcurrants, aronia berries, sour cherries and blueberries. These powder and liquid extracts, produced using the IPT process, preserve the fruits’ original nutritional profile while ensuring a standardised content of active compounds.

Floorplan

Discover ElderCraft® - Official Immune Health Sponsor

At Vitafoods Europe 2026, ElderCraft® is making a strong statement. As the Official Immune Health Sponsor, our brand will not only be present at the show but also highly visible, engaging and part of the conversation across key moments and locations. From high-impact placements and innovative product concepts to tasting experiences, expert sessions and personal interactions.

New Ingredient Zone – 3A202
ElderCraft® DualDefense

A new natural anti-viral system designed for lozenges, oral sprays and chewables. This innovative powder blend combines ElderCraft® European black elderberry extract with iota-carrageenan, creating a differentiated concept built on complementary anti-viral mechanisms for topical immune health applications.

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New Ingredients Theatre Session – 3D258
Wednesday, 6 May 11–11:25 am

European Black Elderberry has become a global immune-health bestseller and this session shows how nutraceutical brands can turn it into sustained market success. We’ll unpack the winning formula: credible science, a compelling ingredient story, and end-to-end traceability that builds trust with buyers and consumers. You’ll learn how to avoid common botanical pitfalls through robust quality and standardization, and how to translate evidence into clear, benefit-led communication that supports long-term brand growth.

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Tasting Center - 6B50
Taste ElderCraft® in the Tasting Center

rubyni® BITES are fruity, freeze-dried elderberry bites delivering the power of over 130 berries per serving. Made with high-quality ElderCraft® European black elderberry extract from Austrian elderberries. Each serving provides 300 mg elderberry extract and 45 mg natural anthocyanins. 
A vegetarian, gluten- and lactose-free supplement supporting immune health all year round and for the whole family.

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Aperitivo time!
Wednesday, 6. May at 4pm UWB35

Join us for an Aperitivo. We warmly invite partners, customers and visitors to connect, build new relationships and engage in deeper conversations about products and concepts with ElderCraft® as an ingredient, while also discovering our broader portfolio of Craft Ingredients.

Our Mission
Only the best of nature – for our customers

For over 100 years, iprona has been synonymous with the production of high-quality juices, purées, and concentrates for the food and beverage industry.
We develop customized beverage bases, extracts, and components for dietary supplements and health products – always with a focus on sustainable practices and a respectful approach to nature.